Values Lab

Create shared purpose and momentum with vision, mission, and values

Our proprietary Values Lab combines deep discovery, executive facilitation, and tailored leadership briefings to help ambitious organizations align vision, mission, and values with strategy and growth.

Our vision, mission, & values process

We craft and crystallize your vision, mission, and values with a process that moves far beyond generic templates. No one-size-fits-all slogans— living principles, customized to drive alignment, engagement, and business results.

  • A magnifying glass icon with a black handle and a circular transparent lens outline.

    1. Discovery & insights

    Gather perspectives from all levels of the organization through curated conversations.

  • A digital icon of a map pin in dark purple against a black background.

    2. Perspective mapping

    We crystallize themes from our discovery work to reveal stories and strengths that will accelerate your organization toward achieving its goals.

  • Drawing of two people sitting across from each other at a table with a play button symbol in the center.

    3. Development

    A series of workshops to refine vision, mission, and values that reflect the truth and aspirations of the organization.

  • Outline drawing of three people standing together, with the larger figure in the center and two smaller figures on either side.

    4. Launch

    Prepare leaders to build excitement, and introduce the vision, mission, and values to create clarity, alignment and action across the organization.

“These values serve us more when there are challenges. It’s really the foundation of everything we do in the company.”

CEO

Moments from Values Lab

Women giving a presentation in a conference room. One woman is standing near a microphone, and three people are seated listening, with a whiteboard behind her and a large screen showing a video call.
A group of people in an office conference room looking at a large whiteboard covered with printed papers and colored pins, with some seated at a long table and others standing.
People standing and viewing papers on a wall in an office or conference room with large windows and city buildings outside.
People standing in a conference room looking at a whiteboard with papers pinned on it.
A woman standing at a whiteboard giving a presentation in a small conference room with four seated women listening and taking notes.
A man with glasses and a beige jacket sitting in a conference room, smiling and looking towards the front. There is a whiteboard with colorful magnets and handwritten notes, and a large screen showing a video call in the background.
Two people sitting at a table in a bright office, smiling and chatting; a woman with long dark hair and a black shirt with a polka dot collar, and a man with a beard in a dark jacket.

Let’s build a plan to break through.

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